Google Ads Audit

A comprehensive healthcare Google Ads audit examines 8 key areas: account structure (campaign and ad group organization), keyword strategy (match types, negative keywords, search term analysis), ad copy quality (RSA asset variety, message relevance, CTR performance), landing page analysis (relevance, speed, conversion optimization), bidding strategy alignment (Smart Bidding vs. manual, target appropriateness), conversion tracking accuracy (what's being counted, how, and whether it's correct), audience targeting (remarketing lists, demographic adjustments), and budget allocation (is spend concentrated on highest-ROI campaigns).

The most common findings in healthcare Google Ads audits: 1) Missing or broken conversion tracking (paying for clicks with no measurable outcome), 2) Sending all traffic to the homepage instead of procedure-specific pages, 3) No negative keyword list or a severely incomplete one, 4) Ad groups that are too broad (10+ different procedures in one group), 5) All campaigns on Smart Bidding with insufficient conversion data, and 6) Zero remarketing audiences or campaigns.

After an audit, prioritize fixes by impact and effort. Quick wins (negative keyword additions, ad scheduling, mobile bid adjustments) can be implemented in days. Medium-term improvements (landing page development, conversion tracking fixes) take weeks. Structural changes (complete campaign rebuild, new bidding strategies) take months to fully optimize. A good audit roadmap sequences improvements to generate ROI improvements as quickly as possible.